Just wondering. Like if a skate zine get's advertising from local shops, is that bad?
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  • I guess it depends on your philosophy, but in general, as long as your advertisers dont influence your content (either deliberately or via self-imposed catering) I dont see how you can be considered to be selling out. Ad dollars are traditionally the only real revenue serial publications get (unless you are fortunate enough to have costs covered by sales, which is rare).

    How else can you rise above a hobby level, unless you or some 'angel' is just philanthropically funding the venture?
    • There's nothing wrong with having some discrete ads on your site, but you have to do what's appropriate. If you're obviously whoring yourself too much then you'll just put your readers off. Google Adwords can integrate really nicely without looking too over the top.

      Personally, i've chosen to not have ads. My site is cheap, fun to produce and far too random. I guess that cements me firmly in the abovementioned "hobby level"
  • While i don't like advertising, and don't take it for my zines, I see it as OK. Be careful, though, to actually produce what you take revenue for. If you sell 1/4 page ads for 2 issues at $50 per ad, make sure that you put out at least 2 issues... otherwise you advertisers are going to get sad. You may want to look around for "boilerplate" contracts for such things, just so you and your advertisers know what each's responsibility is.
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      isn't the ultimate goal for anyone to 'sell out' in some way? I agree with the previous statement, it depends on your philosophy but as an artist I'd love to get paid for my work. It depends on what you're going for as far as I'm concerned. the ads can be too much but without some income you can't print so there's a balance.

      to me the classic negative meaning of selling out is making crap just for the money. if you're doing what you love, keeping the quality and meaning high then I suppose you can get paid and 'stay true' or whatever.

      i wouldn't worry too much. if it get's ugly your readers will let you know.

      good luck with it all but I say take what money you can if that's what you need to survive.
      cheers
      • I have run product banners for years on Gunversation. Up until a month ago when my two top vendors dropped my banner affiliate I was making a regular check off the site without even updating it.

        Whatever pays the bills and allows you to continue writing is a good thing. My money from Gunversation goes towards new guns and accessories, some of which become subjects for new articles. Just make sure that the ads are content relative. If it's a do-it-yourself site then have product links to Home Depot. Avoid click-thru links unless you have a temendous amount of traffic. Product banners catch people's attention and pay 7%-12% per sale and any sales that occur within 30-45 days (that's what cookies are for!)

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